The full rollout will include a number of celebrities representing ". " (2020) TV commercial: Corona Beer (2022) TV commercial, with Andy Samberg, for Corona beer; | 2 p.m. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . The renowned beer teams up with the entertainment icon to introduce a refreshing new perspective. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Related articles:Corona Beer cops flak for controversial Twitter adSurge in Corona search: Did Corona beer play it too safe? The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG . The message is Whats the perfect shade of blue? The campaign was in the works earlier this year before the pandemic hit, but was transformed in response to global events, according to the press release. We cant wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this years Oscars broadcast., Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. Round table As per PR Newswire, Dogg said, "You can't choose everything in life, but you can still choose to find the fine in life. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. ALL Snoop Dogg (27) Classic Jeans. Snoop Dogg. Press J to jump to the feed. But, this time around, we see the much-loved rapper, 48, enjoy the good life at the beach with a Corona beer in hand. But opting out of some of these cookies may affect your browsing experience. 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By clicking Accept, you consent to the use of ALL the cookies. The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. The aforementioned ad begins with a beach bar scene in which no one is wearing a mask or giving anyone six feet of space. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Together they remind us that despite all the distractions and chaos in todays world, most of us know the finest life is all about the simplest things. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. Look it up. Lighthouse Independent Media. And who better to introduce this concept than Snoop?" But starting this week the rapper is lending his chill vibe to a Mexican beer brand. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Women's Plus Armachillo Cooling Sleep Capris. Movies. The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. But what does Bad Bunny say in the Corona commercial? NOLA2Cincy 2 yr. ago According to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. Snoop Dogg on IMDb: Awards, nominations, and wins. The new campaign takes the philosophy of La Cerveza Ms Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. Lindsay Rittenhouse For more information, visit CoronaUSA.com,and refresh your perspective @CoronaUSA on Instagram or @CoronaExtraUSA on Twitter. All rights reserved. So, hes bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. In case you don't know, Snoop Dogg is a massive Pittsburgh Steelers fan despite his roots in California. I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". (The ads were shot in Long Beach, California andTulum,Mexico. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Now, were introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Snoop Dogg has been awarded a 10 million pay cheque to become the new face of Corona beer - with the brand hoping he can help turn around their fortunes. . Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Lol, google led me here to a year old post. Necessary cookies are absolutely essential for the website to function properly. These cookies do not store any personal information. Published on March 04, 2020. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. Its not the same pattern but just as good https://us.newandlingwood.com/. Robe from Snoop Dogg Corona commercial 15 16 comments Best Add a Comment nlbing91 2 yr. ago I finally found the amazing company that makes these awesome dressing gowns. It's a marketing effort to unify the entire portfolio of Corona beverages. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. The General TV Spot, 'Low Rider' Featuring Snoop Dogg, Tostitos TV Spot, 'Good Apart. As far as product advertising goes, it's really. By B&T Magazine. The new campaign nods to pandemic-related realities but pivots to a more positive message, which could resonate among people facing a surfeit of gloomy news. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. The ad campaign marks the first commercial appearances by Booker since he saluted the late Kobe Bryant's mural in the initial "NBA Lane" 75th anniversary season clip released in October. When typing in this field, a list of search results will appear and be automatically updated as you type. Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. Created in partnership with Los Angeles streetwear brand JOYRICH to celebrate its 10-year anniversary, the 33-piece capsule collection, which includes lifestyle products like pet accessories and. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. fresh tees Snoop Women/Men TWAS The Nizzle Before Chrismizzle Dogg Ugly Funny Christmas Sweater Unisex Crewneck Sweatshirts. The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Ms Fina,' its first campaign designed to unite the Corona brand family. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. Better Together' Featuring Snoop Dogg, Martha Stewart, SodaStream TV Spot, 'Holidays: The Small Things' Featuring Snoop Dogg, Corona Extra TV Spot, 'Time Is Money' Featuring Snoop Dogg, Corona Extra TV Spot, 'Rhymes' Featuring Snoop Dogg, Andy Samberg, Corona TV Spot, 'Country Roads' [Spanish], This site uses cookies to provide you with a great user experience. Food delivery service Menulog launched its latest advertising campaign with American hip hop star Snoop Dogg last month.. 15- and 30-second TV spots that will run during the NBA playoffs. Still,at-home beer sales increased during lockdownsas consumers focused on stocking their fridges. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. This website uses cookies to improve your experience while you navigate through the website. $24.50. The spots, which come from MullenLowe L.A.,. Devin Booker, Vince Carter, Christian Laettner, and Sue Bird happen to have some very strong opinions on that matter., CreditsAdvertising Agency: MullenLowe LA, Los Angeles, United States of AmericaPublic Relations: MullenLowe PRProduction Company: CaviarProduction Service Company: Latitude 18Editing Company: Hutch CoExecutive Creative Director: Carlos AlijaExecutive Creative Director: Laura SampedroCreative Director: Dave EstradaCreative Director: Jonathan GrahamAssociate Creative Director, Writing: Ricky JohanetAssociate Creative Director, Writing: Scott StevensAssociate Creative Director, Art: Jordan SparrowAssociate Creative Director, Art: Manu GregoriHead Of Strategy: Mollie PastesottiGroup Strategy Director: Anna VlajkovicGroup Strategy Director, Social: Sam SchaitbergerSenior Brand Strategists: Sheida KaramiSenior Brand Strategists: Ryan HagenSocial Strategist: Terrence LewisManaging Director: Javier PasserieuGroup Account Director: David McKenzieAccount Director: Caroline HanleyAccount Director: Brad UreAccount Supervisor: Lane DavisAccount Executive: Izze MinzerSenior Project Manager: Jade WhitfordHead Of Integrated Production: Kate HildebrantProducer: Whitney HusnikProducer: Chris WebbDirector Of Business Affairs: Davina TurnbullBusiness Affairs Manager: Valerie NeibelDirector Of PR: Erica SamadaniGroup Account Director: Kayla GorskiAccount Director: Francisco AguirreDirector: Neal BrennanExecutive Producer: Tova DannExecutive Producer: Gerry RiveraExecutive Producer: Santos Rivera MonteroEditor: Jim HutchinsEditor: Patrick OLeary, Your email address will not be published.